A vibrant fusion of work and play inspired a workplace that transcends convention—a stage where work becomes celebration, and culture pulses with charisma. 7-Eleven, a global leader in convenience retail, sought an iconic “11/10” workplace expressing brand innovation. Zyeta thus envisioned ‘The Urban Playground,’ a dynamic spatial realm blending interaction and brand aura for the new-age workforce.
LinkedIn, the global social networking platform, embarked on a journey to create a new facility in Bengaluru, a beacon of employee experience and well-being. We at Zyeta embraced the concept of ‘Magnetic Metamorphosis,’ transforming this workplace into a hub that challenges limits and embodies a visionary design narrative.
The Playground, a surreal playhouse, blends design with innovative features, sparking creativity and joyful interaction.
RGB LED lighting combined with brand-inspired graphics and graffiti creates an immersive ambiance, reinforcing 7-Eleven’s bold identity.
High-end ergonomic collaboration zones focus on movement, comfort, and well-being to energize the new-age workforce.
Entering The Urban Playground, you are greeted by subtle, dim rays of 7-Eleven’s signature colors emanating from sleek RGB LED lights. The arrival cube commands your gaze—a bright, retail-inspired beacon glowing vibrantly, inviting you into this experiential realm where brand and space intertwine.
Surrounded by lush biophilia that softens the space with natural calm, you savor the moment and journey onward toward a vibrant photo tunnel—a green perforated metal arched vault walkway, illuminated to create a fluid, Instagram-worthy scene. You realize this space embodies the abstract dimension of ‘Chill’—a serene vibrancy.
Emerging from the tunnel, you step into a dynamic workspace energized by ergonomic furniture and plush seating designed for comfort and movement. Acoustic treatments and vibrant graffiti inspired by India’s spirited culture infuse energy here. This evokes an abstract dimension of Hustle—a vibrant momentum fueling creative flow and collaboration.
As you walk past the work neighborhoods, laughter and energy indicate a playful vibe, inviting you to explore a surreal space, The Playground. Slides, rotating chairs, and playful installations dissolve the boundaries between work and play, sparking joy and spontaneous connection. This takes you to the dimension of Play—a lively celebration of creativity and collaboration.
Beyond the buzz, you find calm within thoughtfully designed pods and wellness nooks. These quiet spaces encourage you to reset and breathe deeply. Here, the pace softens as you enter Pause—a sanctuary for balance and mindful recharge.
Continuing, the atmosphere shifts to ‘Reflect’—a cluster of central collaboration, AV room, and meeting spaces. This space fosters shared achievement, inspiration, and thoughtful teamwork, enveloping you in a cocoon of collective progress and insight.
Suddenly, the sound of bouncing basketballs and energetic cheers lead you to another dimension of this space—‘Win’—the basketball court alive with bold graffiti, rugged dynamic lighting, and raw competitive spirit. This zone channels passion, drive, and the thrill of victory, encapsulating 7-Eleven’s ambitious energy.
Together, these dimensions of Chill, Hustle, Play, Pause, Reflect, and Win passionately weave a dynamic spatial narrative. This vibrant interplay forms the very heartbeat of 7-Eleven’s Urban Playground, where energy and emotion seamlessly coexist.
Completing your journey, you realize it’s not just the culture but the workplace itself at 7-Eleven GSC Bengaluru that is truly 11/10.
