Following the resounding success of The Urban Playground, 7-Eleven GSC collaborated with Zyeta once again to engineer a bolder architectural vision in Bengaluru. This facility therefore represents an evolution designed to earn the commute of a new-age workforce. Inspired by the global #Carsof7Eleven subculture, the design establishes an experiential ecosystem that completely redefines the relationship between office, employee, and the brand.
LinkedIn, the global social networking platform, embarked on a journey to create a new facility in Bengaluru, a beacon of employee experience and well-being. We at Zyeta embraced the concept of ‘Magnetic Metamorphosis,’ transforming this workplace into a hub that challenges limits and embodies a visionary design narrative.
A radical, experience-driven environment built to inspire a new-age workforce entirely out of choice, not obligation.
Bespoke pixel-punk graphics and bleeding neon installations thread 7-Eleven’s viral automotive mythology through a raw, gritty palette.
A complete sensory ecosystem of five bold destinations across two distinct wings balancing freedom with focus.
You don’t enter this workplace. You arrive at it.
A full-scale red Mustang sits against a replicated 7-Eleven storefront, blending neon, black lacquered glass, and nostalgia. Sliding into the driver’s seat amid this simulated #Carsof7Eleven moment, you gloriously forget you are at work.
Exiting the Mustang, asymmetric neon curves guide you with a groovy, liberated cadence. You pass closed collaboration pods and wellness zones toward an open-concept transition cluster. Throughout this fluid neighborhood, pixel-punk art and bold corporate graphics ground you, bridging the wild arrival lounge with structured, high-focus work environments.
Leaving the focused neighborhood, you turn a corner. The neon dims, barely perceptibly. Warm daylight begins to filter in slowly. By the time you reach the cafeteria and recreation zone, you are bathed in it entirely. Good food, conversations, and community: 7-Eleven’s most human side, alive and unhurried, before the next high-octane anchor finds you.
You hear it before you see it — a mild, electric hum of racing simulation sound bleeding gently into the cafeteria space. Curiosity does the rest. You walk into the E-Sim Racing Zone, a full immersive setup: professional racing simulators, live digital race environments, bespoke installation art and décor that transport you across circuits, time zones, and dimensions of speed.
A quick lap here and the world outside dissolves. This is the third anchor, and it plants a seed of wonder — a quiet question of what else this space might be hiding. As you walk past, a second cluster of workstations designed with precision, ergonomic furniture, thoughtfully configured semi-enclosed collaborative zones, curated art installations invite spontaneous creative play.
The brand palette runs vivid here ,7 Eleven’s red, orange, and green arrive in full voice. And then you notice it: a door lined with fluted glass panels, pulsing with RGB light from within. You push through the fluted glass door and every remaining expectation from a workplace shatters. You realize you have entered the fourth experiential anchor- The Chequered Flag
This is a large, multi-purpose event and meeting space with a fully operational LED dance floor — lit in shifting RGB, responsive, electric. The room can host a board meeting, a town hall, a product launch, or a moment of pure collective joy. It is the design’s most audacious declaration: that work, at its highest expression, should thrill.
Walking forward, the central car installation serves as a magnetic visual focal point, bridging the high-tech wing and the Pitstop. This biophilic pavilion features a branded pantry with slushies alongside relaxed seating, utilizing the automotive icon as a scenic transition between focus and socialization.
Past the Pitstop, the journey hits its final movement: a next-gen open collaboration zone styled with neon displays and sleek perch stools for relaxed dialogue. Beyond this fluid node lies a deep-work sanctuary defined by raw, garage-like aesthetics—offering a quiet, high-intensity environment for focused execution.
Moving past the workstations, the layout loops seamlessly back to the arrival lounge. The bright crimson Mustang emerges into view once more, reigniting that initial heart-racing surge of punk and velocity.
The journey completes a full architectural spiral, leaving you inspired, motivated, and hungry to return.
